AI visibility: does ChatGPT see your website?
AI visibility is a website’s ability to be read, understood and recommended by AI tools like ChatGPT, Perplexity or Claude.While classic SEO decides how high you rank in Google, AI visibility answers a newer question: when your potential customer asks an AI for a recommendation – will the answer include you, or your competitor?
Why it already matters
Roughly 47% of Google searchesnow end in an AI answer – shown before anyone clicks a result. And more than half of all web traffic is now bots and AI agents, not people. Buyers ask ChatGPT for “the best dentist in Bratislava” or “a reliable accountant” – and the AI answers from what it can read. A website AI cannot read simply does not exist in those answers.
What AI actually reads on your site
- robots.txt – whether AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in at all. Surprisingly many sites block them by accident.
- Schema.org structured data – machine-readable facts (services, prices, contact, FAQ) AI can quote verbatim.
- Answer-shaped content – AI lifts the first 1–2 sentences of a paragraph. If the answer to a customer’s question isn’t in the first sentence, AI won’t find it.
- RSS/Atom feed + fresh dates – server-log studies show the feed is the endpoint AI bots fetch most, and most AI citations point to recently updated pages.
- llms.txt – the “README for AI”. Honestly: log studies show AI search crawlers barely fetch it yet, so treat it as a cheap extra for AI agents and IDE tools, not a citation lever.
Test it in 20 seconds (free)
We built a free tool that fetches exactly the files an AI crawler reads and scores your site 0–100: lyveca.com/check. For context: most business websites we’ve measured score under 50/100 – including web studios that build websites for a living.
How to get AI visibility – 5 steps
- Allow AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot, Google-Extended).
- Keep content fresh and machine-discoverable – a sitemap, an RSS feed and visible publish dates; most AI citations go to pages updated in the last 90 days.
- Deploy Schema.org JSON-LD – at minimum Organization, Service/Offer with real prices, and FAQPage.
- Rewrite key pages answer-first – question as the heading, direct answer in the first sentence, detail after.
- Build corroboration – Google Business Profile, directories and profiles with identical data. AI cites what multiple sources agree on.
Rather not do it yourself?The AI Visibility Audit (€90) shows within 3 days exactly what AI sees on your site, what ChatGPT and Perplexity say about your business today, and a prioritized fix list. If you proceed to the site retrofit (Upgrade, €890), the €90 is credited against the price.
FAQ
What is AI visibility?
AI visibility is a website’s ability to be read, understood and recommended by AI tools like ChatGPT, Perplexity or Claude. Technically it consists of four things: AI crawler access in robots.txt, Schema.org structured data, content written so AI can lift direct answers from it, and indexability signals like a sitemap, an RSS feed and fresh publish dates.
How do I find out if AI sees my website?
The fastest test is the free tool at lyveca.com/check – in 20 seconds it fetches exactly the files an AI crawler reads and scores your site 0–100. You can also ask Perplexity or ChatGPT to “summarize the website yourdomain.com” and watch whether the answer is accurate.
How much does AI visibility cost for an existing website?
The AI Visibility Audit costs €90 and within 3 working days shows exactly what AI sees and misses on your site. The complete retrofit of an existing website (AI Visibility Upgrade) costs €890 and takes about a week – no rebuild needed.
How long until AI starts recommending me?
Technical readability can be live within a week. Citations in AI answers build gradually – typically over weeks to months, depending on how many trustworthy sources corroborate your business. That is why monthly measurement is part of the service.
Related reading: What is an AI-readable website? · How much does a website cost in Slovakia?